David Yates Nov. 6, 2013, 11:46am

After using a root-touch up to dye her hair, Pamela Starks claims she suffered an allergic reaction.

On Oct. 31 Starks filed suit against Proctor & Gamble in Jefferson County District Court, alleging the company should knew certain individuals would have allergic reactions when applying the product. 

According to the lawsuit, Starks purchased a bottle of “root-touch up and applied the product to her head after reading and complying with the safety instructions and warning.

“Sometime after applying the product, Ms. Starks had an allergic reaction, which sent her to the hospital,” the suit states.

Starks claims the dye caused blistering on her face and scalp.

According to the suit, Proctor & Gamble, motivated by profit, negligently placed a product it knew would cause pain to certain individuals into the stream of commerce.

Despite knowledge that the product could produce an allergic reaction, the company did not alter its formula, the suit states.

Starks is suing for her alleged past and future medical expenses, mental anguish, pain, disfigurement and lost wages.

Attorney John Pat Parsons of the Beaumont firm Lindsay, Lindsay & Parsons represents her.

Judge Gary Sanderson, 60th District Court, is assigned to the case.

Case No. B194-941

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