In 2015, Personal injury attorneys across the nation spent more than double than advertisers did during the Super Bowl.
According to the tort reform group Sick of Lawsuits, in 2015 more than $350 million was spent on Super Bowl advertisements.
“However, that’s a pittance compared to the $892 million that was spent in 2015 on personal injury lawyer ads – a 61 percent difference,” said Maryann Marino, a spokesperson for SOL, adding that trial lawyer ad expenditures stand out as “particularly ludicrous” when compared to the amount spent by big brands during the most expensive opportunity to advertise to American consumers.
From 2008 to 2014, legal ad spending increased by 68 percent, jumping from $531 million to $892 million, according to SOL.
In the same period, Super Bowl ad spending went from $209 million to $345 million, which is only a 60 percent increase.
“While personal injury lawyers may not advertise during the Super Bowl, the frequency and reach of their advertisements are potentially more impactful,” said Marino.
“These ads aggressively flood the airwaves, continuously berating viewers with their sensationalistic and misleading messages that serve to lure consumers into unnecessary lawsuits.”
A project of Citizens Against Lawsuit Abuse, SOL is an online network of more than 200,000 people who are interested in restoring integrity to our justice system, according to the organization’s website.