HOUSTON — Houston senior retirement home operators are suing competitors, alleging unfair competition and false designation of origin.
HSRE-Bridgewood III LLC and Bridgewood-RCM Property Management LLC, doing business as a Retirement Center Management, filed a complaint Feb. 21 in the Houston Division of the Southern District of Texas against Lifewell Senior Living LLC, et al alleging the competitors willfully violated the Lanham Act.
According to the complaint, the plaintiffs have used the "Live Life Well" mark in commerce since Nov. 5, 2014. As a result of the defendants' unlawful acts, the plaintiffs say they will continue to suffer irreparable harm to their business reputation and good will, unless defendants are enjoined by the court.
The plaintiffs allege the defendants adopted and used a trademark identical to plaintiffs' Live Life Well mark without authorization or permit.
The plaintiffs seek trial by jury, preliminary and permanent injunction enjoining the defendants from operating retirement homes using the mark similar to the Live Life Well mark, all damages, interest, litigation costs and all other relief. They are represented by attorney Paul C. Van Slyke of Hoover Slovacek LLP in Houston.
Houston Division of the Southern District of Texas Case number 4:17-cv-00562