AUSTIN – WickFire CEO Chet Hall remains as confident as ever nothing will change in his company’s ongoing litigation against internet ad placement competitor TriMax Media.

Earlier this year, a court awarded Wickfire $2.3 million in damages stemming from its click fraud suit against TriMax, which has since filed a federal court appeal in the Austin Division of the Western District of Texas.

“The trial jury came back with an unambiguous ruling in our favor,” Hall told The Record. “We’re very confident the appeal will end the same way. The court obviously saw there was no two ways to see it.”

TriMax formally filed appeal in April, disputing the lower court’s findings that the company "intentionally interfered with WickFire's existing contracts” and “tortiously interfered with WickFire's prospective business relationships.”

Laura Woodruff of WREI Inc. and Josh West are also part of the TriMax appeal. The original verdict found Woodruff responsible for 95 percent of the damages to WickFire and attributed the rest of the blame to West.

Meanwhile, Hall has taken exception to public claims made by TriMax that by virtue of also finding WickFire, Hall and Jon Brown guilty of having intentionally interfered with TriMax and Woodruff's existing contracts, the court found WickFire most responsible for all the trouble.

The judgment added "the jury further found counter-defendants were not liable for TriMax's remaining counterclaims of intentional interference with prospective business relationships, business disparagement and defamation. As a result, the jury unanimously found TriMax and Laura Woodruff should take nothing on their counterclaims and third-party claims.’’

Hall added “this verdict is devastating to TriMax. That their executives were found to be in conspiracy shows the type of behavior they had leading up to trial and their press releases show the same behavior after the verdict.”

In the end, Hall stressed that the court has made its feelings clear.

“We got the verdict we wanted,” he said. “The verdict speaks for itself. We presented the facts.”  

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