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The Super Bowl is well-known as one of the greatest – and most expensive – opportunities to advertise to American consumers. This year, the game will attract the largest audience and the ads will cost the most in NFL history. Even at a cost of $4.5 million for just 30 seconds of airtime – an 11 percent increase over last year – NBC sold out its entire stock of Super Bowl ad slots.
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We're a self-confident lot in the Lone Star State. We don't need people telling us how wonderful Texas and Texans are. On the other hand, we don't mind the praise.
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Another study has named Texas as the top state for business, and the governor names the fairness of its legal climate as one of the reasons for the state's success.