Prominent media and entertainment law scholar Victoria L. Schwartz explored the emerging trend of virtual influencers engaging in brand endorsements during the 30th Annual Fall Lecture hosted by the University of Houston Law Center’s Institute for Intellectual Property & Information Law this November. The Fall Lecture is sponsored by the Houston Intellectual Property Law Association. Explore the history of the Fall Lecture Series.
Schwartz, a Professor of Law at Pepperdine University Caruso School of Law, elaborated on the intellectual property and entertainment law implications and other ethical implications that should be considered when virtual influencers are brought into play.
Schwartz teaches and writes in the fields of intellectual property, copyright, entertainment, and privacy law. Her work has been selected for the prestigious Harvard/Stanford/Yale Junior Faculty Forum and earned the competitive Dukeminier Award. She has held various leadership positions at her school, including serving as Associate Dean for Academic Affairs and serving as the Co-Director for the Carus School of Law’s LLM and Certificate Programs in Entertainment, Media and Sports Law.
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