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Texas sues social media influencer Brittany Dawn Davis, claims her fitness programs lacked individualization

SOUTHEAST TEXAS RECORD

Monday, December 23, 2024

Texas sues social media influencer Brittany Dawn Davis, claims her fitness programs lacked individualization

State Court
Paxton

Paxton

DALLAS - The state of Texas is suing Brittany Dawn Davis, claiming the social media influencer failed to deliver on her personalized nutrition and fitness plans and also misled consumers with eating disorders.  

Through Texas Attorney General Ken Paxton and his office, the suit was filed Feb. 1 in Dallas County District Court, also naming Brittany Dawn Fitness as a defendant. 

According to the complaint, starting in 2014 Davis profited from the sale of online fitness packages to thousands of consumers with the promise of personalized nutritional guidance and individualized fitness coaching. 

“However, the online nutrition and fitness plans delivered to consumers were not individualized,” the suit states. “Defendants also failed to provide the promised coaching and check-ins. Defendants largely ignored consumer complaints or, if they did respond, offered only partial refunds.” 

The suit also accuses Davis of misleading consumers with eating disorders. 

“Ms. Davis denies that she accepted consumers with eating disorders, however, consumer documents tell a different story,” the suit states. “At least l4 consumers who sought refunds from Defendants mentioned eating disorders in their complaints. One consumer on her initial survey states ‘I truly need guidance, help, the right information and support right now. I currently have an eating disorder, horrible body image views … I am underweight for my height.’ Ms. Davis’ response was ‘Great! Welcome to the #teambrittanydawn family.’ 

“Defendants proceeded to provide cardio exercises and low-calorie macronutrient suggestions that would only be suitable for someone who needed to lose weight, not put it on.”

Case No. DC-22-01388

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